Hello! I'm Maria.
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With more than fifteen years of marketing experience, I'm open to new opportunities where I can leverage my skills, continue to grow and be an exceptional contributor.
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Feel free to browse my site or contact me to learn more about me and how I can be an asset to your project and team.
Open
to New
Opportunities
Maria Guevara-Clayton
MARKETING PROFESSIONAL
Fresno, California
EXPERIENCE
AUG 2020-MAR 2022
Marketing Manager
Clovis, CA
KW AUTOMOTIVE NORTH AMERICA, INC.
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Developed the digital marketing strategy for new and existing initiatives for all promotion and brand awareness campaigns. Made recommendations regarding what marketing channels should be utilized, such as print, digital, social media, as well as which email audiences and segments should be applied.
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Performed day-to-day management of digital and print media plans, ensuring all contracted advertising obligations were fulfilled by vendors.
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Oversaw the workflow of the marketing team. Identified areas for improvement, developed and implemented procedures that increased the efficiency of the marketing department.
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Pulled data from Google Analytics and Google Ads to prepare quarterly marketing analytics reports, and provided insights. Analyzed email statistics and strategized to improve engagement for email campaigns.​
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Collaborated with cross-functional teams to deliver a consistent message that met brand standards for KW suspensions, ST suspensions and Belltech. Assisted brand managers with the development and maintenance of the brand image throughout all marketing materials.
APR 2017-JUL 2020
Marketing Programs Specialist
Remote
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Managed online marketing programs for 21 vehicle remarketing websites and related mobile apps, including Chrysler Direct, Ford Credit Accelerate and Toyota Dealer Direct.
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Drafted marketing project requests and provided copy, creative direction and screenshots, for use by the design team, to support website/redesign launches, mobile app launches, new feature and dealer engagement communications. Ensured each client’s brand standards, directives and deadlines were met for all applicable deliverables including emails, user guides (20-50 pages), web banners, mobile app banners, flyers and videos.
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Generated reports to assess campaign performance, making adjustments as needed, and shared email campaign results with team.​
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Oversaw vendors to guarantee event trade show logistics and branded giveaway expectations were met. Maintained event spreadsheets and tracked expenses to assist with the upcoming year’s event budget.
FEB 2013-MAR 2017
Marketing Specialist
Tracy and Sacramento, CA
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Served as primary marketing contact for the Tracy and Sacramento auctions. Created POS signage, sales presentations and wrote sales proposals. Generated reports, analyzed data, evaluated promotion or event effectiveness and provided recommendations.
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Managed special events, including 17 event sales in 2016. Contributed to sales by drafting presentations, determining the best channels to utilize, and enhancing the customer experience. Submitted digital marketing requests and set criteria for mailer and email lists.
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Drafted event budgets for the General Manager, which totaled $103,100 for the Tracy auction in 2016. Stayed under budget by requesting bids from reputable vendors and through timely planning to avoid rush fees.
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Contributed directly to event gains, as seen in 2016 data which showed a 40% increase in units sold and a 21% increase in dealer attendance when comparing an event sale to its corresponding previous regular sale.​
SEP 2011-FEB 2013
Marketing Specialist
San Francisco, CA
THE POLICE CREDIT UNION (formerly SF Police Credit Union)
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Communicated marketing initiatives to team members and acted as point person for marketing-related inquiries. Maintained the marketing section of the intranet.
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Designed advertisements for targeted publications, electronic screens, statement ads and inserts.
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Wrote copy for member correspondence, including disclosures. Curated and edited articles for the newsletter.
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Utilized MCIF software for list generation, tracking, reporting and analysis. Generated reports for the Marketing Director and uploaded files into the CRM tool which frontline team members used for cross-selling.
FEB 2010-SEP 2011
Marketing Specialist
Tracy, CA
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Integrated the corporate brand strategy into all collateral materials and branded giveaways. Developed promotions for clients that adhered to corporate standards.
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Managed auction staff for all point-of-sale campaigns. Conducted department meetings to communicate upcoming promotions.
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Generated and analyzed sale reports to track campaign success. Provided after sale reports for clients such as Volkswagen Credit and Audi Financial Services.
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Planned and organized special events, including the charity golf tournament that gained $10,000 in net proceeds.
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Developed solutions that improved project efficiency, such as creating timelines to communicate deadlines and drafting signage placements guides to ensure signs are displayed correctly.
AUG 2007-FEB 2009
Marketing Specialist
Merced, CA
COUNTY BANK (acquired by Westamerica Bank in 2009)
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Developed and launched the direct mail campaign to acquire new personal checking account customers. Managed a direct mail vendor, implemented a customer referral program, created training materials, set goals for branch contests, designed point-of-sale signage, reported on final ROI and analyzed results. Gained 2,670 checking accounts and $3.3 million in balances.
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Acted as the Creative Director and guided the advertising agency in the development of marketing collateral. Led the rebranding effort as seen in the redesign of the website, brochures, community advertisements and branch merchandising for 39 branches.
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Created holiday signage which led to the sale of 950 gift cards during November and December of 2008, a 330% lift.
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Directed the 2008 Customer Satisfaction Survey project and improved the quality of data via the management of a marketing research vendor. Communicated survey objectives and guided questionnaire design. The Marketing Director recognized the survey and data as superior to those of previous years.
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Improved department efficiency and reduced costs by proactively offering solutions for projects. Provided design concepts to the advertising agency. Created over 200 art files for branch signage, electronic screens, brochures, community advertisements and the website.
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Managed advertising agency and outside vendor relationships by creating timelines, communicating expectations, requiring periodic updates and ensuring deadlines were met. Reported on progress to senior management.
NOV 2005-AUG 2007
Marketing Assistant
Fresno, CA
DECIPHER, INC. (acquired by FocusVision in 2015)
SEP 2004-JAN 2005
Marketing Consultant
Fresno, CA